What is a Normal CTR and Number of Clicks?

Again, it depends on which ad medium.

If you followed the five day CPC tutorial correctly, a decent keyword will have a CTR of 1% with Google Search, and you can have a CTR as high as 50% on the better ones. The number of clicks will therefore depend on your number of impressions, so divide your number of impressions by 100 to find the number of clicks that is right for your campaign at this time. With your current starter campaign you can assume that 15 clicks per day is about average.

For Facebook ads, CTR is much lower. A decent CTR can range from .015% to .25%. It depends on your market and your ad. Also expect to see a big range in your daily click rate on Facebook. But if you hit your market just right, you could be raking in 50-70 clicks per day or more, with your limit being your CPC daily budget limit rather than your market size limit.

You can expect a CTR of 1-10% for the recommended broad keywords on Bing Search.

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