What is a Normal Number of Impressions?

That depends on which advertising medium you've chosen.

If you followed the five day CPC tutorial correctly, you can expect about 10 impressions per keyword per day average for the more specific keywords on Google Search. The really popular, broad terms will have closer to 1,000 impressions per keyword per day, but your CTR will be much lower. Expect about 500 impressions per keyword per day for Automatic Google Content placements.

For Facebook ads, the impression count is all over the map. Because they are still working out a good ad system, you can find anywhere from 3,000 to 65,000 impressions in a single day! You should expect to see about 15,000 to 30,000 impressions for a well-made and well-directed ad.

Bing ads are the same way. Because the system is so new, Bing ads don't have to be as specific as Google ads do. In fact, it is recommended that you advertise with broad terms on Bing because your CTR and CPC will not suffer, and you'll end up with more clicks. You should expect about 20-30 impressions per keyword per day, but this figure will probably change quickly as Bing is growing.

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